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    Easter Egg Found 🥚

    Joel Sadler

    Analytics strategist, digital transformation consultant, and the friendly face of Measure Crew in Christchurch. 18+ years helping businesses make better decisions with better data.

    Christchurch, New Zealand

    The Short Version

    Joel has a long history working in analytics. As Partner and Senior Strategist at Absolute Analytics, he worked hands-on with clients — running Google Analytics audits, building Data Studio dashboards, and helping organisations get genuine value from their data.

    Before and alongside that, he's run Sadler Business Consulting for over 18 years — auditing marketing infrastructure, implementing tracking and CRM systems, and helping businesses across tourism, property, dairy, trades, e-commerce, and advertising get their digital foundations right.

    At Measure Crew, Joel is the person on the ground in Christchurch. He's the kind of consultant you can meet for a coffee, talk through what's going on, and figure out the right path forward. No pitch deck required.

    Career Highlights

    The Résumé, Abridged

    Partner & Senior Strategist — Absolute Analytics

    Worked directly with clients to ensure stakeholders had the best possible decision-making data at their fingertips. Google Analytics audits, setups, training, consulting, and Data Studio dashboards. Absolute Analytics was later acquired by Reason/Uprise Digital before becoming part of the Thompson Spencer Group.

    18+ Years — Sadler Business Consulting

    Auditing marketing infrastructure, implementing CRM tracking tools, guiding website builds, and developing marketing systems and documentation. Working across tourism, property, dairy, service, trades, e-commerce, and advertising.

    Digital Business Transformation

    Deep experience helping businesses modernise their marketing and analytics infrastructure — from procurement of specialist suppliers to building internal capability and documenting IP.

    A Friendly Face in Christchurch

    Joel is Measure Crew's presence on the ground in the South Island. A real person you can meet for a coffee, talk through your challenges, and figure out what you actually need.

    Want to work with Joel or the Measure Crew team?