Easter Egg Found 🥚
Mark McKenzie
Founder of Measure Crew. Author of Your Data is F**ked. 14+ years turning chaotic marketing data into something actually useful.
Auckland, New Zealand — recently returned from the UK
The Short Version
Mark has spent over 14 years helping organisations unf**k their data. He started in New Zealand, founded Absolute Analytics — where he worked alongside John Mahony and Joel Sadler — built and exited, then spent years in the UK working with some of Europe's best measurement agencies — Croud, Organic, Measurelab, and MediaCom London. Absolute Analytics was later acquired by Reason/Uprise Digital and is now part of the Thompson Spencer Group.
Along the way, he directed MeasureCamp Auckland, wrote a book that tells marketers their data is broken (and how to fix it), and helped organisations ranging from fintech startups to prestigious universities navigate their analytics maturity journeys.
Now he's back in NZ, running Measure Crew and building Joy Vault (coming soon). Still as opinionated about data as ever.
Career Highlights
The Résumé, Abridged
Author — Your Data is F**ked
A no-nonsense book for marketers on digital analytics, strategy, and personalisation. Covered by NZ Marketing Magazine and available on Goodreads.
MeasureCamp Auckland
Past Director and Organiser of MeasureCamp Auckland — the unconference bringing together New Zealand's analytics community.
Founder — Absolute Analytics Ltd
Founded and successfully exited Absolute Analytics Ltd, building it into a respected analytics consultancy. Absolute Analytics was later acquired by Reason/Uprise Digital and is now part of the Thompson Spencer Group.
Europe's Top Measurement Agencies
Worked alongside Croud, Organic, Measurelab, and MediaCom London — supporting analytics maturity across the UK and Europe.
Select Clients
Organisations He's Helped
Want to work with Mark or the Measure Crew team?